Last month, New Frontier Data collaborated with Colorado-based Mile High Labs to produce a customer survey to identify the potential market for consumers of cannabidiol (CBD) among the European Union (EU).
The EU CBD Consumer Report: 2019 Overview represents the most comprehensive such survey to date, factoring in the attitudes and activities of more than 3,000 self-reporting respondents across 17 European nations/regions. The findings illustrate Europeans’ awareness of, exposure to, and choices regarding CBD, while cataloging some prevalent regional or continent-wide beliefs about the properties of, applications for, and policies about the chemical compound.
As the world’s largest CBD extractor, Mile High Labs is expanding its customer base across Europe and beyond, while consistently promoting its calls for better consumer protections. Christian Hendriksen, the company’s vice president of international expansion, appreciates both the vast potential of the European market and the industry’s responsibility to respect it. “I see on a daily basis how the market is growing. This growth is happening, and will not slow down, so it’s imperative that consumers are protected.”